Question 1
Find the number of active users (1-day, 7-day, 14-day, and 28-day) during January 2019. Calculate the ratio of 1-day active users to 28-day active users, expressed as a percentage. Typically, this ratio is considered a measure of the “stickiness” or retention of users for your website. It should be 10% or higher for sites where content is refreshed daily, like news sites, or where the site derives its revenue primarily from advertising. For social sites like Facebook and WhatsApp, the ratio could be a lot higher (> 50%). For e-commerce sites like AgencyOne, where usage is less frequent but of higher monetary value, the ratio is typically lower than 10%.
Also, compare the graphs for 1-day active users to 28-day active users. What conclusions can you derive? Provide a screenshot to support your analysis.
Find the number of active users (1-day, 7-day, 14-day, and 28-day) during January 2019. Calculate the ratio of 1-day active users to 28-day active users, expressed as a percentage. Typically, this ratio is considered a measure of the “stickiness” or retention of users for your website. It should be 10% or higher for sites where content is refreshed daily, like news sites, or where the site derives its revenue primarily from advertising. For social sites like Facebook and WhatsApp, the ratio could be a lot higher (> 50%). For e-commerce sites like AgencyOne, where usage is less frequent but of higher monetary value, the ratio is typically lower than 10%.
Also, compare the graphs for 1-day active users to 28-day active users. What conclusions can you derive? Provide a screenshot to support your analysis.
Attachments:
5343974_1_analytics-final.docx
