1.This criterion is linked to a Learning OutcomeAPA Style and Content Organization
min. 6 pages (no more than 8 pages), excluding reference pages; double-spaced; use of subheadings; APA citation for in-text and the reference list; page numbers available
2. This criterion is linked to a Learning OutcomeBrand History and Deliverables
brand history and origin; businesses (products/services/retail formats)
3. Core Customers and Financial Values
a market segment being targeted; financial values (revenues and profits)
4. This criterion is linked to a Learning OutcomeBrand Benefits through Touchpoints
consumer brand benefits (expectations) through touchpoints
5. This criterion is linked to a Learning OutcomeBrand Evolution
brand changes over time (e.g., logo, slogan, retail formats)
BrandCaseStudy_PartI1
