You will need to choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization.
The Milestone 1 paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 246 of your textbook. Paper length: 3-4 pp. not including title page and references.
Textbook: Peter, J. P., & Donnelly, Jr., J. H. (2019). A preface to marketing management (15th ed.). Columbus, OH: Irwin/McGraw-Hill.
Use APA format.
Use scholarly references and in-text citations are required.
