· Choose a non-profit organization.
· Identify and describe 3-5 digital promotional activities/items that you would recommend to help the organization solicit a donation. Some or all of your promotional activities can work together as they would in a campaign, or they can be independent. Examples of a digital promotional activity could be, but are not limited to:
o An email
o Display ad or some other type of advertisement
o Obtaining an influencer (you would describe who, what they could do and why they are good for the organization)
o Some type of digital content (see the weekly guide and your other materials for types of content). You would describe the content, what it conveys and where (channels) it would be distributed.
o There are no limits; think about it and don’t be afraid to throw your ideas out there.
· For each promotional activity, I don’t expect you to actually design something, but I do expect you to provide a thorough description (the kind of messaging, the content type, the intent/purpose, who the audience is, why you think it would work, etc.).
Please make sure to include your name on this document (at the top of the page) and also in the file name.
· Identify and describe 3-5 digital promotional activities/items that you would recommend to help the organization solicit a donation. Some or all of your promotional activities can work together as they would in a campaign, or they can be independent. Examples of a digital promotional activity could be, but are not limited to:
o An email
o Display ad or some other type of advertisement
o Obtaining an influencer (you would describe who, what they could do and why they are good for the organization)
o Some type of digital content (see the weekly guide and your other materials for types of content). You would describe the content, what it conveys and where (channels) it would be distributed.
o There are no limits; think about it and don’t be afraid to throw your ideas out there.
· For each promotional activity, I don’t expect you to actually design something, but I do expect you to provide a thorough description (the kind of messaging, the content type, the intent/purpose, who the audience is, why you think it would work, etc.).
Please make sure to include your name on this document (at the top of the page) and also in the file name.
