· Choose a product or service (it can be anything from running shoes, a garden tool, cosmetic, car, etc.).
· Identify 3 companies that sell your selected product/service and “digitally explore” each as it relates to your selected product/service. By digitally explore, you can look at things such as:
o Their web site
o Any social media channel
o Email (if you are on their subscription list or don’t mind signing up—but this is not required)
o Advertisements (they will show up on your SERP and may even show up on other web sites if you visit their site and go somewhere else—this is retargeting).
o Any other place you can find such as a blog that references them or if they are advertised on Amazon, or another web site.
· Compare and contrast between the 3 companies.
o What kinds of promotions are each company doing for the product/service?
o What do you observe that one or more of the companies are doing well (does it seem to have impact)?
o What do you observe that one or more of the companies are doing poorly?
o Overall, from a digital promotion effort, which company seems to be taking the lead?
· Please include the following in your response:
o Name of the product/service
o Name of the three companies.
o Your comparison of their efforts (3-4 paragraphs are fine).
