You are to write a marketing plan. The plan can be a new product for a new company (hypothetical).
The paper should be about 15-20 pages with at least 10 supporting references. Format in the APA style and be mindful of citations and references.
Key Components of a Marketing Plan
•Executive Summary
•Introduction of Product/Service
•Missions and Goals
•Environmental Analysis & SWOT
•Target Market
•Positioning Statement and Branding Strategy
•Pricing Strategy
•Distribution Strategy
•Promotional Strategy
•Conclusions
•References
The paper should be about 15-20 pages with at least 10 supporting references. Format in the APA style and be mindful of citations and references.
Key Components of a Marketing Plan
•Executive Summary
•Introduction of Product/Service
•Missions and Goals
•Environmental Analysis & SWOT
•Target Market
•Positioning Statement and Branding Strategy
•Pricing Strategy
•Distribution Strategy
•Promotional Strategy
•Conclusions
•References