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“The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightning from all its skin evening products,” the company said in a statement. The announcement follows Thursday’s decision by the Indian and Bangladeshi arms of Unilever to rename their locally marketed “Fair & Lovely” skin-lightening cream for the same reason. Several companies – including L’Oreal – have been criticized recently for skin-lightening products after the global rise of the Black Lives Matter movement following the police killing in the US of African-American George Floyd last month

Identify and explain the theory behind this decision, do you agree with this, why or why not? (5 marks)

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