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Q1: Develop a social media marketing plan for Easy Lunchboxes. One which social media should Lester focuses her efforts? Why? What specific tactics should she employ in each one of the social media that you recommend?

Q2: Consider the following balance sheet, for easy lunchbox. will the company be able to pay cash to buy an asset with a cost of $200,000 knowing they have $800.000 in retained earnings?

Cash $ 50,000 Accounts payable $ 100,000

Inventory 200,000 Accruals 100,000

Accounts receivable 250,000 Total CL $ 200,000

Total CA $ 500,000 Debt 200,000

Net fixed assets $ 900,000 Common stock 200,000

Retained earnings 800,000

Total assets $1,400,000 Total L & E $1,400,000


Easy Launch Box recently reported $15,500 of sales, $8,250 of operating costs other than depreciation, and $1,750 of depreciation. It had $9,000 of bonds outstanding that carry a 7.0% interest rate, and its federal-plus-state income tax rate was 40%. How much was the firm’s Operating Income (earnings before interest and taxes – EBIT)?


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