Imagine that your company has a service/product which needs to be marketed. Your Marketing team needs to pick up appointments to give presentations to the corporates about your service/product.
a) Think of a service/product you would like to market and also finalize what all needs to be included in the presentation concerning the presentation which would be used by your Marketing team while giving a presentation to the prospects. Prepare a ‘Deck’ ( Content that would go on the slides) for the presentation that your team would carry with them. ( Elements of Business Proposal would help in creating good content).
b) Imagine you have an intern who is supposed to write a cover letter for this ‘Business Proposal’. Give the intern 4-5 tips for writing an effective cover letter to the prospective clients.
