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  1. Assume that you are a manager for a large distributor and one of your biggest suppliers is concerned about the recent economic
    slow down and how it may affect their business. You tell them not to worry since a major function of your business is to
    understand customer buying intentions and your sales force has accurate forecasts from your customers. This activity could be
    described as:
    O an example of an integrative relational approach where business challenges are known and addressed collaboratively.
    O optimal use of the Sales Force Composite method with supply chain partners.
    O trust at the highest level in supplier-distributor relationships.
    O gathering customer & market information and minimizing uncertainty within the marketing channels.
    O all of the above


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