- Assume that you are a manager for a large distributor and one of your biggest suppliers is concerned about the recent economic
slow down and how it may affect their business. You tell them not to worry since a major function of your business is to
understand customer buying intentions and your sales force has accurate forecasts from your customers. This activity could be
described as:
O an example of an integrative relational approach where business challenges are known and addressed collaboratively.
O optimal use of the Sales Force Composite method with supply chain partners.
O trust at the highest level in supplier-distributor relationships.
O gathering customer & market information and minimizing uncertainty within the marketing channels.
O all of the above
