Use the theory of perception to explain why the campaign was needed in the first place. Which Selective Process applies? How do you know? And as the “In It Together” campaign was designed, what did LinkedIn do to meet the challenge of Selective Attention? Identify and explain two different techniques of Primary Data Collection used by LinkedIn. How do you know it is primary data collection and not secondary data collection? As “the campaign has gone global, it remains local by showcasing people and stories from each region.” Using what you know about sociological influences on consumer behavior, explain why this campaign decision is critical.
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