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Management

Critical Success Factors – Critical internal and external factors which affects the growth of the organization.

Rating Scale – Rating in CPM is from 1.0 (lowest) to 4.0 (Highest)

Weight Scale – Weight rating is from 0.0 (lowest) to 1.0 (highest). The sum of all the weight points should be equals to 1.0

Weighted Score – The product of weight and rating for each organization.

McDonald’s

Burger King Holdings

Wendy’s

Critical success factors

Weight

Rating

Weighted score

Rating

Weighted score

Rating

Weighted score

Brand name

0.10

4

0.40

3

0.30

2

0.20

Product quality

0.09

2

0.18

3

0.27

3

0.27

Public image

0.07

2

0.14

3

0.21

2

0.14

Market share

0.09

4

0.36

3

0.27

3

0.27

Price competitive

0.05

3

0.15

2

0.10

3

0.15

Innovation

0.03

3

0.09

2

0.06

2

0.06

Advertising

0.06

4

0.24

3

0.18

2

0.12

Market expansion

0.07

4

0.28

4

0.28

4

0.28

Customer service

0.06

3

0.18

3

0.18

2

0.12

Financial position

0.05

4

0.20

3

0.15

2

0.10

Sale distribution

0.07

3

0.21

3

0.21

3

0.21

Strategic partnership and alliances

0.04

3

0.12

3

0.12

2

0.08

Number of location

0.09

3

0.27

4

0.36

3

0.27

Corporate social responsibility

0.05

4

0.23

3

0.15

3

0.15

Geographic coverage

0.08

3

0.24

4

0.32

2

0.16

Total

1.00

3.26

3.16

2.58

Interpret the result (one page)

Example

IFE weight score sugges that the company is ….strong/weak above 2.5 due to factors of….asume that they are strong because of they have achieve their vision and mission (use assumption to get extra marks)
can be made based on economic condition, competitor etc.

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