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happens when consumers have two incompatible goals which could be positive or negative.
- Preventable conflict
- Motivational conflict
- Attitude conflict
- Promotional conflict
- Bookmark question for later
What is an example of attitude objects?
- Product
- Company
- Retailer
- Product attributes
- Brand
- All of the above
- None of the above
- Bookmark question for later
A consumer feels happy when they use milk in a biodegradable container. This is an example of what stage of the ABC model?
- Multiattribute
- Cognition
- Behavior
- Affect
- Bookmark question for later
The “______ Effect” occurs when consumers feel success and autonomy in the making process while investing their labor.
- Build-a-Bear
- IKEA
- Betty Crocker
- Mcdonald’s
- Bookmark question for later
What is a brand design example of cognitive dissonance?
- Changing to a different color in a logo
- Keeping the same icon on a logo
- Using consistent color schemes on all communication channels
- Using a formal tone of voice for a medical product
