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  1. happens when consumers have two incompatible goals which could be positive or negative.

    • Preventable conflict
    • Motivational conflict
    • Attitude conflict
    • Promotional conflict
  2. Bookmark question for later

    What is an example of attitude objects?

    • Product
    • Company
    • Retailer
    • Product attributes
    • Brand
    • All of the above
    • None of the above
  3. Bookmark question for later

    A consumer feels happy when they use milk in a biodegradable container. This is an example of what stage of the ABC model?

    • Multiattribute
    • Cognition
    • Behavior
    • Affect
  4. Bookmark question for later

    The “______ Effect” occurs when consumers feel success and autonomy in the making process while investing their labor.

    • Build-a-Bear
    • IKEA
    • Betty Crocker
    • Mcdonald’s
  5. Bookmark question for later

    What is a brand design example of cognitive dissonance?

    • Changing to a different color in a logo
    • Keeping the same icon on a logo
    • Using consistent color schemes on all communication channels
    • Using a formal tone of voice for a medical product


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